The magic of writing! Well written business correspondence is key for any business. Smaller organisations do not always have the in-house skill set to fulfil this task. At the end of COVID-19, the Owner of a company in the Property Management Industry contacted me for copywriting work. He required sales letters that the company’s consultants could use to engage with potential new clients.

Client Brief and Feedback

• Letter of Introduction that the consultant team could email to potential clients. Companies they have already made contact with, either in person or telephonically.
• Cold Call Letter of Introduction that consultants could email to potential clients; whom they have had no engagement with before.

Client Feedback – ‘Luculle was a pleasure to work with. She had a quick and accurate grasp of the requirements and delivered beyond expectations.’ – Theo K

Process

• Client consultation via Zoom, requirements noted.
• Online research about the; company, its competitors and the Property Management Industry overall.
• Draft copy created for both letters.
• Proofreading and editing process.
• Draft documents submitted to the client for approval.
• One revision requested.
• Final copy submitted to the client.

Final Product

Letter of Introduction

Letter of Introduction that the consultant team could email to potential clients. Companies they have already made contact with, either in person or telephonically.

Cold Call Letter of Introduction

Cold Call Letter of Introduction that consultants could email to potential clients; whom they have had no engagement with before.

Questions?

I am available for writing and design commissions. If you have any questions or need a similar service, please feel free to drop me a note via the contact page. I will reply smartly!