Integrated Marketing Communication Project

Nyasha Plumbing and Electrical Services is an accredited multi-disciplinary contractor in the Building and Construction industry. The company required assistance in updating its marketing communication material, in an effort to project a professional image in the marketplace.

Project Scope

Phase 1

The goal of Phase 1 of the project was to improve the professional image of the organisation in the marketplace. This, in the shortest possible time frame, with a minimal budget. Phase 1 provided for brand cohesion, updating the existing WordPress website and Social Media Profiles. It also included integration of the WordPress site with Social Media accounts.

The project included:

  • WordPress site configuration and upload of content and graphics
  • Content writing
  • Graphic design
  • Sourcing of suitable CC0 industry graphics for landing pages
  • Editing and correctly sizing industry graphics for landing pages
  • Photo editing of supplied project images
  • Photo editing and sizing of profile image of business owner
  • Proofreading and editing of content
  • WordPress integration with social media accounts
  • Social media account review and setup
  • Social media on spec banner and cover design
  • Social media profile images created and sized to spec

Phase 2

The second part of the project stretches over a longer duration and includes:

  • Ebrochure design and layout
  • Content writing
  • Content creation for social media
  • Social media planning and management

Project Elements Phase 1

Website

View Nyasha Plumbing and Electrical Services website.

Landing Page Graphics

  • Sourcing of suitable CC0 industry graphics for landing pages
  • Editing and correctly sizing industry graphics for landing pages

Horisontal Banner Design for Services Page

Nyasha Plumbing and Electrical Services are registered and accredited with relevant professional industry regulatory organisations.

  • The colour logos were edited to black and white images, to gain uniformity and provide for a professional look.
  • On spec horisontal banner designed, with logos spaced in order of importance. The banner placed at the bottom of the services page, to complement and conclude the information on the page.

Photo Editing and Sizing of Profile Image

The profile images supplied by the client had a pinkish background. The images were edited to a sepia colour. The updated and resized images blend well with the featured image on the home page, which pulls through to all the industry and social media platforms, providing for a finished and professional look.

  • Photo editing and sizing of profile image of business owner

The elements of Phase 2 of the project will be uploaded here, at the time of completion.

Questions?

I am available for writing and design commissions. If you have any questions or need a similar service, please feel free to drop me a note via the contact page. I will reply smartly!

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